--- title: ASOTUcon 2024 description: Join us at ASOTUcon 2024. Faster sales. Happier car buyers. Higher profits. image: https://goauto.upstart.com/hubfs/Upstart_MeetingRoom_3-1.jpg --- [![Upstart-Logo](https://goauto.upstart.com/hubfs/Upstart-Logo.svg "Upstart-Logo")](https://www.upstart.com/dealers/) ###### for Dealers Menu - [Borrow](https://www.upstart.com/for-banks?__cf_chl_captcha_tk__=d0039b4379d622e9209d7dae2a03b74e53270785-1595174109-0-AfLvz4flojTdtS1mi0_fiepzmRnVfAMhN9m_d02h6Ri15ybRHiLkGRsF21RjlSj9x5z-Xs2XKyNhzWq6_8hcMXmABHenX2avxVkHbdKjak5vh6oK3QuaHizeDSza1U3Se5rsu7UaC6-QntwnGIX3bphjQyrGUivi9mHwEwCYHv7AupOFrBFtvs1t8kWlNJigFoJgUBIHeS7ciG1NhYnTAqKLNb5nN7jxvQTZNqoYzVB01dBHLgdtgtU-qYkyuO0hx-5pHStsD8cmrwGQ4Oxt8gCNc8vgVpb2awt_VEa5Uqhj8MUrzCseZC90_ggaR5oPaKuODzzLGTT24pJi3tN6cMzL6dUZleMySESSj5W8EAXqym4FfjlWMgzByx4LsXo9lI1mJoemNL1ZnuKCF_eWRtzTo-GcasODGoaTI9--jeiZoXDbD0rooFhM0RyXCeOdM4fxWL5h1i0U0zjNH3D34O78Mi1YROOcq_lLURKXA8170_dpHDrzJ8r0drWXhbYEEGT4z4MjYGdlGzBl7GtHdQjrl4ZBqTTR2z8XyCn10ChE_HErA-sKxC8oFhAcES1M7Q#) - [Personal Loans](https://www.upstart.com/personal-loans) - [Credit Card Consolidation](https://www.upstart.com/credit-card-consolidation) - [Debt Consolidation](https://www.upstart.com/debt-consolidation-loans) - [Home Improvement Loans](https://www.upstart.com/home-improvement-loans) - [Medical Loans](https://www.upstart.com/medical-loans) - [Wedding Loans](https://www.upstart.com/wedding-loans) - [Moving Loans](https://www.upstart.com/moving-loans) - [Check Your Rate](https://www.upstart.com/funding_form) - [For Lenders](https://www.upstart.com/lenders) - [For Dealers](https://www.upstart.com/dealers) - [About](https://www.upstart.com/about) - [Log In](https://www.upstart.com/login) # Sample Banner A clear and bold header [Request Info](https://www.upstart.com/for-banks) - [Upstart Auto Retail](https://www.upstart.com/dealers/) - [How it Works](https://www.upstart.com/dealers/how-it-works/) ### [Artboard 22 In-Store Digital Retail Digitize your showroom and close more deals in less time.](https://www.upstart.com/dealers/how-it-works/in-store-digital-retail/) ### [Artboard 13 Online Retail Make it easy for car buyers to shop, browse, and build deals online.](https://www.upstart.com/dealers/how-it-works/online-retail/) ### [Real-Time Approvals Process more loan applications and see approvals instantly.](https://www.upstart.com/dealers/how-it-works/real-time-approvals/) ### [Artboard 56 Manager Portal Interact with salespeople in real time via chat to structure deals.](https://www.upstart.com/dealers/how-it-works/manager-portal/) - [OEM Programs](https://www.upstart.com/dealers/oem-programs/) - [Customer Stories](https://www.upstart.com/dealers/why-upstart-auto-retail/) - [Resources](https://goauto.upstart.com/asotucon-2024#resources) ### [Education & Events »](https://www.upstart.com/dealers/education-events/) - [Blog](https://www.upstart.com/dealers/blog/) - [Infographics](https://www.upstart.com/dealers/infographics/) - [Webinars](https://www.upstart.com/dealers/webinars/) - [Guides & Research](https://www.upstart.com/dealers/guides-research/) - [Videos](https://www.upstart.com/dealers/videos/) - [Events](https://www.upstart.com/dealers/events/) ### [Why Upstart Auto Retail »](https://www.upstart.com/dealers/why-upstart-auto-retail/) - [Case Studies](https://www.upstart.com/dealers/case-studies/) - [Testimonials](https://www.upstart.com/dealers/testimonials/) ### Services & Customer Support - [Customer Support](https://www.upstart.com/dealers/support/) - [Product Updates](https://www.upstart.com/dealers/product-updates/) - [Contact Sales](https://www.upstart.com/dealers/contact/) ![Upstart ASOTUCon](https://goauto.upstart.com/hs-fs/hubfs/Upstart%20Redesign.jpg?width=2000&height=400&name=Upstart%20Redesign.jpg "Upstart ASOTUCon") ## See how Upstart is modernizing the car buying and financing experience through connected retail [BOOK DEMO @ ASOTU](https://goauto.upstart.com/asotucon-2024#hs_cos_wrapper_widget_1700045475988) --- Online Enable consumers to shop from anywhere Online Enable consumers to shop from anywhere In-store Offer a modern, digital in-store experience In-store Offer a modern, digital in-store experience Unified Desking & Analytics Deliver digital pencils and keep pulse on every deal Unified Desking & Analytics Deliver digital pencils and keep pulse on every deal Integrated Financing Approve more car buyers faster Integrated Financing Approve more car buyers faster ![NADA-infogrphic-3](https://goauto.upstart.com/hs-fs/hubfs/NADA-infogrphic-3.png?width=520&height=520&name=NADA-infogrphic-3.png) ![NADA-Infographics_Mobile](https://goauto.upstart.com/hs-fs/hubfs/NADA-Infographics_Mobile.png?width=524&height=845&name=NADA-Infographics_Mobile.png) # Book your demo. Get a free bottle of bourbon. Book 15 minutes of your time with us, and we’ll send a bottle of bourbon or premium coffee your way! [BOOK NOW](https://goauto.upstart.com/asotucon-2024#hs_cos_wrapper_widget_1700045475988) ![Bulleit & Drive Coffee 2](https://goauto.upstart.com/hs-fs/hubfs/Bulleit%20%26%20Drive%20Coffee%202.png?width=365&height=365&name=Bulleit%20%26%20Drive%20Coffee%202.png "Bulleit & Drive Coffee 2") ![Jeremy_Nowling-modified](https://goauto.upstart.com/hs-fs/hubfs/Jeremy_Nowling-modified.png?width=799&height=799&name=Jeremy_Nowling-modified.png "Jeremy_Nowling-modified") # Learn from some of the best in the business. # Wednesday, May 15th | 1:45 PM EST Join us on for an exclusive fireside chat with Jeremy Nowling, the driving force behind Rohrman Automotive Group's digital retailing success. Jeremy will share how Rohrman has prioritized improving their customer experience across 18 rooftops through connected online and in-store retail plus AI-powered financing.  He'll also discuss the factors that set Upstart apart from the competition, how to secure team buy-in and the results the Rohrman achieved. Don't miss out on this conversation and opportunity to learn from the best in the industry! ## Better results through a connected experience ![](https://goauto.upstart.com/hs-fs/hubfs/image2.png?width=400&height=400&name=image2.png) **Speed up sales and save time** **90 minutes** saved per deal *Leif Johnson Ford* ![icon_In-Store-Digital-Retail](https://goauto.upstart.com/hubfs/icon_In-Store-Digital-Retail.svg) **Increase close rates** **4x** lead to close rate versus the national average *J. Bertolet Volkswagen* ![icon-lead](https://goauto.upstart.com/hubfs/icon-lead.svg) **Improve customer satisfaction** **10% increase** CSI scores YOY *Hanania Mitsubishi* ![line-bg-5](https://goauto.upstart.com/hs-fs/hubfs/line-bg-5.png?width=2000&name=line-bg-5.png) I've seen a lot of software, and Upstart is the best upgrade experience I've had in my many years in the auto industry." Lou Tilahun General Manager, Hanania Mitsubishi See how Upstart Auto Retail can help your dealership. ![See Upstart Auto Retail can help your dealership](https://goauto.upstart.com/hs-fs/hubfs/See%20Upstart%20Auto%20Retail%20can%20help%20your%20dealership.jpeg?width=1920&height=1080&name=See%20Upstart%20Auto%20Retail%20can%20help%20your%20dealership.jpeg) ✖ ![line-bg-3](https://goauto.upstart.com/hs-fs/hubfs/line-bg-3.png?width=2000&name=line-bg-3.png) ![New-Logo-Group-10-5-2021_Mobile-2048x893](https://goauto.upstart.com/hs-fs/hubfs/New-Logo-Group-10-5-2021_Mobile-2048x893.jpg?width=2000&height=872&name=New-Logo-Group-10-5-2021_Mobile-2048x893.jpg "New-Logo-Group-10-5-2021_Mobile-2048x893") ## Let's talk! Book a demo in our meeting room, MR7, and we will ship you a free gift of your choice, courtesy of Upstart Auto Retail. Choose from bourbon or premium coffee to be sent right to your doorstep.  ![lines](https://goauto.upstart.com/hubfs/lines.svg) - [ABOUT](https://www.upstart.com/about) - [CAREERS](https://www.upstart.com/careers) - [PRESS](https://www.upstart.com/press) - [HELP CENTER](https://www.upstart.com/helpcenter) - [LEGAL](https://www.upstart.com/legal) - [PRIVACY POLICY](https://www.upstart.com/privacy_policy) - [ACCESSIBILITY](https://www.upstart.com/accessibility_statement) - [BLOG](https://www.upstart.com/blog) - [AFFILIATES](https://www.upstart.com/affiliates) - [INVESTOR RELATIONS](https://ir.upstart.com/) Upstart NMLS No. 936133. [NMLS Consumer Access](http://www.nmlsconsumeraccess.org/) ![equal housing](https://goauto.upstart.com/hubfs/raw_assets/public/Upstart_July2020/images/equal-housing-logo.svg "equal housing") ![equal housing](https://goauto.upstart.com/hubfs/raw_assets/public/Upstart_July2020/images/godaddy-verified.svg "equal housing") Copyright © 2012 – 2024 Upstart Network, Inc. All rights reserved. 2950 S. Delaware Street, San Mateo, CA 94403 [Twitter](https://twitter.com/Upstart) [Facebook-f](https://www.facebook.com/TeamUpstart/) [Your Privacy Choices](https://www.upstart.com/datarequest)