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2024 Dealership Dynamics: Bridging the Digital Divide

Hear insights from 100 dealers across the country about their projections for 2024 and areas of focus for digitizing the online, in-store and financing process.



We surveyed 100 dealers across the country

High rates, continued supply chain issues and an automakers’ strike made for an eventful 2023. So, we wanted to hear directly from dealers –

• What’s been your biggest challenge in 2023?
• How advanced is your online and in-store experience?
• What’s been the biggest challenge with financing?
• And - what’s your outlook for car sales for 2024?

These questions and more are answered in our report: 2024 Dealership Dynamics: Bridging the Digital Divide. Spoiler alert – dealers are gearing up for higher sales in the year ahead. 


Result one


of dealers surveyed predict higher car sales in 2024 compared to 2023

Result two


of dealers currently offer the full car-buying experience online

Upstart Dealership Report Cover 2
Read the full report to find out how your predictions stack up.