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SEE YOU AT NADA 2025
Never lose a deal.
Connected, end-to-end retail & financing for faster closed deals with higher profits — so you always win.
Stop by our booth in New Orleans and get a free luggage tag laser-engraved on the show floor! Then, demo our connected retail solution and get a personalized AirTag to put in it.
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Faster sales. Happier car buyers. Higher profits.
Upstart offers a fully connected retailing platform that helps dealers meet car buyers wherever they are—online or in the showroom. Our platform delivers higher lead-to-close rates by simplifying the process, speeding up your deals, and delivering real results so you never lose a deal.
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Online
Attract and convert more active shoppers to buyers
In-Store Desking
In-Store & Desking
Increase sales consistency in the showroom to close deals faster
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AI-Powered Financing
Present more sellable offers to win more deals and increase profits
What’s NEW for 2025?
Come see what’s new from Upstart to help you speed your sales cycle, improve sales productivity and maximize profitability:
NEW!
In-Store and Desking experience
With fewer clicks and a simplified interface, sales and finance teams can build multiple pencils and present payment options in half the time, so you can spend less time negotiating and more time closing deals.
NEW!
Enhanced credit insights earlier in the sales process
Our new credit feature offers initial, complimentary credit score soft pulls, along with fraud and compliance checks for every customer early in the process—empowering your team to make informed financing decisions and streamline approvals.
NEW!
Finance deal management capabilities
With a new dedicated view for your F&I team — deliver an easier way to access approvals from Upstart and your other lenders, with more recommended options to secure the right deal for every customer.

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Upstart Events at NADA
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Friday, January 24 • 5:30 PM - 7:30 PM CT • Sazerac House
Upstart & ASOTU's First Stop NADA Party
Make this your first stop of the night with drinks, friends, and limited edition swag!
RSVP NOW
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Saturday, January 25 • 1:15 PM - 1:35 PM CT • Dealer Learning Lab
Smart Finance, Smart Sales: Harnessing AI to Boost Dealer Performance
Speaker Keishawn Batts, Head of Customer Success at Upstart, reveals innovative solutions driving efficiency and profitability in this dynamic presentation on the future of automotive retail.
Let’s Connect at NADA 2025!
Book your Demo at Booths #2119 & #2127 and get a free personalized AirTag!
Submit the form below and one of our team members will reach out to coordinate a time to stop by the booth.
Check out the map below to find us on the show floor!
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NADAFl View NADA 2025 Floor Plan
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